The Netflix documentary about the former first lady saw a significant increase in viewership over the same weekend that “Melania” premiered.
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The release last week of “Melania”, a documentary about the First Lady of the United States, led to a notable rise in the audience of the 2020 Netflix film about Michelle Obama, titled “Becoming”.
According to data collected by the American company Luminate, the film about the wife of former president Barack Obama accumulated 47.5 million minutes watched between January 30 and February 1.
According to a report by the Hollywood Reporter, this represents an increase of more than 13,000% compared to the previous weekend, when “Becoming” recorded only 354,000 minutes watched.
For the publication, the increased interest in Obama’s documentary on streaming at the same time that the film about Trump’s wife was released in theaters is a clear reflection of the political polarization currently taking place in the United States.
“Melania” premiered in the United States with total earnings of $7 million, a figure higher than expected but far below the $75 million budget used for licensing and marketing. The production follows the American first lady in the days leading up to her husband’s second inauguration.
The series “Becoming” followed Michelle Obama during the tour to promote her autobiography in 2018, the best-seller of the same name. The film offers an intimate look at her life, her childhood in Chicago and, of course, the period she spent in the White House.
Images: Netflix, Muse Films reproduction. This content was created with the help of AI and reviewed by the editorial team.
