“Thunderbolts” gets a new title in surprising marketing strategy from Marvel

“Thunderbolts” gets a new title in Marvel's surprising marketing strategy
Photos and video: Courtesy of X @MarvelStudios

Marvel reveals an important twist in the film “Thunderbolts” and surprises fans with a title change after an unexpected marketing move.

After less than a week in theaters, “Thunderbolts” has received a new title that reveals an important plot detail of the new Marvel film. The change shocked fans.

The film was originally announced with an asterisk in the title, which was replaced by “The New Avengers” during the final scene of the movie.

The title changes during the credits, suggesting that this was always the true name of the film.

“Thunderbolts” gets a new title in Marvel's surprising marketing strategy
Photos and video: Courtesy of X @MarvelStudios

In a video released on Marvel Studios’ X profile, Florence Pugh, who plays Yelena Belova, is seen removing the band with the title “Thunderbolts” and replacing it with “New Avengers.”

The entire cast was present, and they shouted in unison: “New Avengers!”. Another video shows Sebastian Stan, the Winter Soldier, placing a poster with the altered title over the old one.

The name change from “Thunderbolts” reflects in the post-credit scene where the group, led by Yelena, is seen discussing the copyright of the Avengers name with Sam Wilson (the new Captain America), played by Anthony Mackie.

This conflict is expected to unfold in “Avengers: Doomsday,” which is set to hit theaters in May 2026.

Photos and video: X @MarvelStudios. This content was created with the help of AI and reviewed by the editorial team.

Back to top