The Super Bowl is known for being a major entertainment spectacle. In addition to deciding the winner of the NFL season, millions of people around the world gather to watch trailers and special commercials.
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The 2026 edition featured performances by Bad Bunny and Green Day and also premiered new trailers for highly anticipated films such as “Supergirl,” “Scream 7,” and “The Mandalorian and Grogu.”
Brands such as Pepsi, Wegovy, and Coinbase also joined the celebration with their extravagant advertisements.
A study conducted by The Providence Journal showed that a 30-second commercial during Super Bowl LXI cost approximately $8 million, which equals $266,666 per second.
At the first Super Bowl in 1967, a 30-second commercial cost $37,500. Advertising prices can still reach up to $10 million for some premium spots.
The article does not take into account the amounts brands must pay to hire celebrities for the commercials, only the price to advertise during the event itself.
The exorbitant figures are justified by the Super Bowl’s audience. In 2025, the event had an estimated audience of 127.7 million viewers, which grew to 133.3 million during Kendrick Lamar’s halftime show.
+Watch Bad Bunny’s halftime show
Fotos: Instagram @nfl. This content was created with the help of AI and reviewed by the editorial team.
