Netflix announced on Wednesday (14) that its ad-supported plan, the cheapest option of the service, has a total of 94 million active users worldwide.
In addition to the increase in users of the plan, the company reported that subscribers to the ad-supported version in the U.S. are the most engaged on Netflix’s platform. They spend an average of 41 hours per month connected.
Amy Reinhard, Netflix’s president of advertising, commented on the research.
“When we compare ourselves to our competitors, attention starts much higher and ends much higher. And the most impressive thing is that subscribers pay as much attention to the mid-roll ads as they do to the shows and movies themselves.”
The company mentioned that the ad-supported version reaches more people in the 18 to 34 age range.
The standard ad-supported Netflix plan includes good video and audio quality, Full HD resolution, the ability to watch content on mobile devices, TV, and computers with two devices connected simultaneously.
Additionally, users can download movies, series, documentaries, and other productions on two devices.
When subscribing to the plan, subscribers watch a few minutes of ads every hour, in small breaks inserted at times considered less important by the company.
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