The New York car dealership has gained thousands of followers with hilarious videos that mimic the series “The Office”.
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A car dealership in Saratoga County, upstate New York, USA, has gained thousands of followers thanks to a series of mockumentary-style videos inspired by “The Office”.
The 2 to 3-minute clips, starring the employees of Mohawk Chevrolet, have gone viral on social media, amassing millions of views. The idea for the videos came from 23-year-old Grace Kerber, who has just graduated from college and is working at her first job.
Kerber, who started posting traditional car sales content, revealed to The New York Post that she “never in a million years” expected her creation to be so successful. She also couldn’t have imagined becoming famous on TikTok, as she not only produces but also stars in the series.
The posts began to attract the attention of internet users, and by the end of June, the digital brand creator had turned what started almost as a joke into a weekly mini-TV show for social media called “The Dealership”, with episodes released every Tuesday.
During the week, Kerber and her co-star Ben Bushen, who also acts as the cameraman and editor, prepare what will be posted, but without much planning. The scripts are more focused on improvisation because, as the content creator says, they “come out more naturally that way”. The dealership’s videos have captivated internet users, who now eagerly await new posts; “Mohawk Chevrolet needs to be picked up by Netflix as soon as possible because I can’t stop watching these clips,” wrote an enthusiastic fan.
“Never fire this marketing team,” advised another.
Kerber shared that most of the show is based on real incidents experienced at work, such as in the fifth episode, where she herself demonstrates the difficult situation of short people trying to drive giant trucks; “That definitely happened, I couldn’t park that truck”.
This content was created with the help of AI and reviewed by the editorial team.
