Internet users were outraged after discovering that Shay Mitchell had launched Rini, a skincare line for children. The products were released on Thursday (6).
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“This makes me so sad! Please let our kids be kids!” wrote one follower on Shay Mitchell’s Instagram page.
“We all know this will be disproportionately targeted at girls, who already face so much pressure,” said another, criticizing the beauty standards imposed on women from an early age.
The video posted on Shay Mitchell’s profile teaches children to use facial masks and skincare products from a young age.
Followers of the actress pointed out that she was taking advantage of “child consumerism.”
“Children don’t need skincare beyond sunscreen and maybe a moisturizer. And honestly, they shouldn’t even be thinking about skincare! This is disgusting,” wrote another user in a harsh comment.
According to Shay Mitchell’s description of the Rini products, the brand will use only mineral-based mica and plans to offer items such as healing ointment, foaming body wash, and a barrier cream for daily use.
Photos: Instagram @rini. This content was created with the help of AI and reviewed by the editorial team.
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