Gwyneth Paltrow is facing significant criticism from social media users after appearing in an advertising campaign for the luxury residential development 51Park, located in the Israeli city of Herzliya.
In the advertisement, Paltrow is shown carrying out everyday activities in a New York-inspired setting, including a run through Central Park. At the end of the video, she reveals that her destination is not New York, but Herzliya, Israel, where the real estate development featured in the campaign is located.
The project, developed by Aviv by Melisron, includes the construction of two high-end residential towers near the city’s green areas. The units are among the most exclusive properties on the Israeli market.
The negative reaction emerged largely because of the humanitarian situation in Gaza. Critics accused the actress of promoting a luxury development during a period of heightened regional tensions, describing the campaign as insensitive and disconnected from reality.
Among the most vocal critics is Alana Hadid, sister of models Gigi Hadid and Bella Hadid. She stated on social media that the campaign goes beyond simple insensitivity and described it as a form of complicity given the current situation. Other influencers and celebrities have also criticized the actress’s involvement.
On the other hand, the campaign has received support from pro-Israel public figures. Israeli influencer and author Hen Mazzig praised Paltrow’s decision to participate in the advertising campaign, arguing that publicly associating one’s image with Israel has become a controversial choice for international celebrities. Actress Selma Blair also expressed support for her colleague.
So far, Paltrow and her representatives have not publicly commented on the controversy. The episode has reignited debate over celebrity involvement in commercial campaigns related to regions affected by conflict and the political implications that such associations may carry.
Gwyneth Paltrow stars in new campaign for Israel luxury housing development ‘51PARK’ in Herzliya. pic.twitter.com/otQlxBEMwk
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Photo and video: Instagram @gwynethpaltrow / X @PopBase. This content was created with the help of AI and reviewed by the editorial team.
