A theory about the origin of Netflix’s iconic “tudum” sound has been gaining traction among users on X, formerly known as Twitter. The streaming giant, however, has a different explanation.
A Netflix viewer commented on the possible controversial origin of the platform’s “tudum” sound, and the theory quickly spread on social media. According to a profile on X, it all started with “House of Cards.”
At the end of the show’s second season, Frank Underwood (Kevin Spacey) is in the Oval Office of the White House. Spacey’s character looks directly at the camera and slams his hand on the desk, producing a sound that closely resembles the “tudum.”
“It’s so funny that Netflix now claims a different, safer origin for the ‘tudum’ sound to distance themselves from Kevin Spacey/House of Cards,” commented the profile on the former Twitter.
Many users pointed out the similarity of the sounds. “Wow, I never knew that,” said one of them.
“Yeah, it’s hilarious how they’re rewriting history when the connection is so obvious. The knock at the end of House of Cards is literally the foundation of the ‘tudum’!” observed another.
Users believe the company hasn’t confirmed the connection between the sound and “House of Cards” due to the controversies surrounding Kevin Spacey, who was accused of harassment by 15 people.
Netflix’s vice president of product, Todd Yellin, claims the sound was created in collaboration with sound editor Lon Bender to establish a brand identity effect.
Photos: X @HubPointless @coopercooperco. This content was created with the help of AI and reviewed by the editorial team.