New marketing strategy by Kim Kardashian sparked controversy among her followers. On her Instagram, she shared an 18-meter inflatable doll of herself to promote the new collection of the brand SKIMS.
An 18-meter inflatable Kim Kardashian doll was used to promote a collaboration between Nike and SKIMS in Times Square, New York. The entrepreneur shared the images on her Instagram.
The marketing campaign sparked debates on social media about the ethics of the brand’s advertising.
“I just passed by this on my way home and found it disturbing and unnecessary. Especially considering the number of children who pass through Times Square every day,” one person criticized.
“And then we wonder why so many people have body dysmorphia. This is an unrealistic body goal that many girls believe they need to achieve,” another criticized.
The giant Kim Kardashian doll was used to promote the SKIMS summer collection. Although some found the stunt strange, some of the entrepreneur’s followers appreciated the idea.
“I liked it. It looks amazing. You’re just haters,” one commented.
Photos: Instagram @kimkardashian. This content was created with the help of AI and reviewed by the editorial team.